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"I do think mobile dating is going to be the main driver of this growth."The research, based on a survey of more than 19,000 individuals who married between 20, also found relationships that began online are slightly happier and less likely to split than those that started offline.
Findings, published in the journal Proceedings of the National Academy of Sciences, put the percentage of married couples that now meet online at almost 35% -- which gives what may be the first broad look at the overall percentage of new marriages that result from meeting online.
Beforehand, participants completed questionnaires that measured their personality traits, values, dating strategies, well-being, and what their ideal mate would want in a partner.
The researchers then fed the information into an algorithm to predict who would hit it off.
Once participants arrived at the speed-dating location, they went on approximately 12 dates, each lasting four minutes.
Between dates, they completed a two-minute questionnaire about their feelings toward the person they’d just met. It was easy to predict people who were generally friendly and people who were exceptionally picky.
Cacioppo has been a member of e Harmony's Scientific Advisory Board since it was created in 2007.
The study, forthcoming in the journal Psychological Science, had 350 college-aged participants attend the researchers’ speed-dating events.Stream or download the podcast using the player below, or find the episode everywhere podcasts are found, including i Tunes, Stitcher, and Gretta.